Content Marketing Projects
Health Insurance Literacy Campaigns
Policygenius
This annual survey, launched in 2017, tracked Americans understanding of health insurance and U.S. health care law. The survey results were packaged with thought leadership pieces, educational materials, customer profiles, social media assets, press releases, and targeted media campaigns.
The Forage Blog
Forage
Launched in June 2022, this career advice site was designed for students looking to grow job skills and land a role at a leading employer. Featured educational resources, data studies, interviews with top hiring executives, and more.
Easy Money Newsletter
Policygenius
A weekly newsletter offering actionable financial advice to inbound subscribers and Policygenius customers; hard-launched via a press release and promotional giveaway.
Parents & Money: Financial Wellness Among American Families
Policygenius
The annual Policygenius Parents & Money survey and white paper sought to analyze financial wellness among American parents of varying age, gender, and marital status. Promoted via a press release and targeted media campaign.
More Millennials Say 'No' to Credit Cards
Bankrate
A tentpole survey on millennial sentiment regarding credit cards in 2014; promoted via a targeted media campaign and covered by major news outlets, including the Washington Post, Forbes, NBC News, CBS News, and more.
Policygenius
This annual survey, launched in 2017, tracked Americans understanding of health insurance and U.S. health care law. The survey results were packaged with thought leadership pieces, educational materials, customer profiles, social media assets, press releases, and targeted media campaigns.
The Forage Blog
Forage
Launched in June 2022, this career advice site was designed for students looking to grow job skills and land a role at a leading employer. Featured educational resources, data studies, interviews with top hiring executives, and more.
Easy Money Newsletter
Policygenius
A weekly newsletter offering actionable financial advice to inbound subscribers and Policygenius customers; hard-launched via a press release and promotional giveaway.
Parents & Money: Financial Wellness Among American Families
Policygenius
The annual Policygenius Parents & Money survey and white paper sought to analyze financial wellness among American parents of varying age, gender, and marital status. Promoted via a press release and targeted media campaign.
More Millennials Say 'No' to Credit Cards
Bankrate
A tentpole survey on millennial sentiment regarding credit cards in 2014; promoted via a targeted media campaign and covered by major news outlets, including the Washington Post, Forbes, NBC News, CBS News, and more.
Writing Clips
Recession-Proof Your Business (Wealth Share column)
Inc. Magazine
The next downturn is inevitable. Its impact on your company isn't.
A Matter of Trust
Wall Street Journal
For those leaving property and other assets to heirs via a trust, one of the most important estate-planning decisions you will make is is deciding who will run the trust after you are gone.
Identity-Theft Victims Pay a High Price When Their Data Get Stolen
Bankrate.com
A profile of Americans who experienced identity theft, along with tips on how to prevent it.
Rebrands Can Be Tricky and Expensive. Here's How to Get It Right the First Time
Inc. Magazine
Rebranding is expensive, but sometimes it's necessary. Here's how to get the most out of your new identity.
Inc. Magazine
The next downturn is inevitable. Its impact on your company isn't.
A Matter of Trust
Wall Street Journal
For those leaving property and other assets to heirs via a trust, one of the most important estate-planning decisions you will make is is deciding who will run the trust after you are gone.
Identity-Theft Victims Pay a High Price When Their Data Get Stolen
Bankrate.com
A profile of Americans who experienced identity theft, along with tips on how to prevent it.
Rebrands Can Be Tricky and Expensive. Here's How to Get It Right the First Time
Inc. Magazine
Rebranding is expensive, but sometimes it's necessary. Here's how to get the most out of your new identity.
Media Appearances
- The Willis Report: Pros and Cons of Gift cards
- NPR's Marketplace: Millennials and credit cards
- Good Morning America: Dangers at the ATM
Quoted in the Press
- New York Times: Protect Yourself While Shopping on Black Friday and Beyond (11/25/2014)
- Washington Post: Why Millennials Prefer Electronic Gift Cards (11/5/2014)
- USA Today: E-gift Cards a Hot Item for the Holidays (11/9/2014)
- U.S. News and World Report: Almost Half of American Aren't Saving Enough (3/30/2015)
- Vox.com: Millennials Aren't Using Credit Cards (9/8/2014)
- CNNMoney: Millennials Are Saying No to Credit Cards (9/8/2014)
- International Business Times: Credit Card Rewards 2015 (6/11/2015)
- Slate: Sam's Club Debuts More Secure Credit Card (6/5/2014)
- Fortune: How to Make the Most Out of Gifting Gift Cards (11/10/2014)